Case Study: Torev Motors – Proving Emissions Reductions at Scale with IN BOLD PRINT
“The IN BOLD PRINT is easy to use, with an intuitive web interface and accurate results. It’s also highly customizable, so you can tailor it to be as simple or as detailed as you need.” - Zak Doenmez, Co-Founder & COO of Torev Motors
To secure funding, guide sustainable R&D decisions, and scale their impact, Torev Motors needed to prove that their innovation could deliver real, measurable emissions reductions compared to traditional technologies.
About Torev Motors
Torev Motors, co-founded by Rory Brogan and Zak Doenmez, is building the next generation of electric motors for the transportation market. Their product is designed for both performance and sustainability—aiming to reduce emissions across the entire lifecycle, not just during use.
The Challenge
Torev faced three key challenges:
● Measuring emissions accurately to inform design and manufacturing decisions
● Demonstrating clear emissions reductions compared to internal combustion engine (ICE) technology
● Testing R&D decisions digitally to avoid costly trial and error in the supply chain
As co-founder Zak Doenmez put it, “What gets measured gets managed.” But doing that in a way that funders, suppliers, and customers could trust required the right tools.
The Solution
Torev turned to the IN BOLD PRINT platform to build a data-backed case for sustainability—and scale confidently. “We are using the IN BOLD PRINT platform to guide our manufacturing process, so we can make an even more sustainable product,” says Zak.
Torev Motors turned to IN BOLD PRINT to build a data-backed case for sustainability and scale with confidence. Here’s how they used the platform:
Product Carbon Footprint (PCF): Torev measured their emissions across the lifecycle of their product—from raw material extraction to manufacturing energy and transportation.
Scenario Planning for R&D: IN BOLD PRINT let them model and compare different materials, energy sources, and supply chain options digitally. For instance, they evaluated the impact of sourcing raw materials from various regions, helping them make informed decisions without committing to expensive supplier changes.
Benchmarking vs Competitor: They used the platform’s data to compare their electric motors to ICE technology, demonstrating a significantly lower emissions profile—a key requirement for climate-focused funding.
The Results
With IN BOLD PRINT, Torev Motors is able to:
Apply for climate-focused funding by proving their motors generate fewer emissions than the market incumbent.
Optimize their R&D roadmap by identifying low-impact materials and processes.
Differentiate their product and strengthen credibility with customers and partners through transparent, verifiable data.
As Zak puts it, “The IN BOLD PRINT is easy to use, with an intuitive web interface and accurate results. It’s also highly customizable, so you can tailor it to be as simple or as detailed as you need.”
What’s Next
Torev continues to use IN BOLD PRINT to monitor their emissions, explore new materials, and refine their production process. Their data-first approach ensures they’re not just building high-performance motors—they’re helping set a new standard for sustainable hardware in transportation.
Conclusion
For startups like Torev, emissions data isn’t just a compliance box—it’s a strategic advantage. By integrating IN BOLD PRINT early, Torev proved their environmental impact, unlocked growth capital, and laid the groundwork for sustainable scaling. Their story shows that innovation and environmental responsibility don’t just coexist—they drive each other forward.
